As I tell my clients, one of the key components to planning your career is having a target. You need to know what kind of job you want, and at what kind of company. You need to think about what you want your role to be, and what kind of culture fits you best as a professional. Once you’ve identified this, it’s time to go after those targets.
Advertising copywriter Alec Brownstein found his target and then some. As you can read in this article from NPR, Alec didn’t just identify what “kinds” of advertising agencies he wanted to work at – he listed the exact ones he wanted to work for. He then took out Google ads based on the names of hiring decision makers at those agencies and crafted specific messages to them, assuming they would one day Google search themselves and notice his ad targeting them.
It was an unorthodox method to say the least – but it worked!!!
It just goes to show that there’s always a new way to approach connecting with the people you want to work with. Some times it just takes a little extra creativity!
The article goes on to explain some other atypical ways of networking and trying to get a foot in the door. Do you have any unusual stories of how you or someone you know made a professional connection? Let’s hear ’em!