I see it all the time. People who have jobs and are networking to further their career do it, and people who are completely out of a job and networking for a new one do it.
They leave a networking meeting without any clear next steps.
As this San Francisco Chronicle article shows, there are a number of ways to ruin a networking meeting.
All of them add up to this: too many people are out just having coffee. That’s making contacts, not networking. Real networking means building relationships and making friendships. As a Career Coach, this is something I preach to my clients.
Every effective networking meeting will have at least one or more of these outcomes:
1. Answer questions about whether or not you would fit.
2. Gives you direction/next steps.
3. Introduces you to contacts/key individuals.
If you do not walk away with one or more of these outcomes than all you had was coffee!
How about you? Any recommendations on how NOT to ruin a marketing meeting?