A friend of mine recently sent me this Wall Street Journal article about how recruiters are rethinking the way they’re going after quality applicants, ridding themselves of the “blindfold” that can sometimes keep them from finding the right person. Two main points in the article say it all:
1. Many plan to scale back their use of online job boards, which they say generate mostly unqualified leads, and hunt for candidates with a particular expertise on places like LinkedIn Corp.’s professional networking site before they post an opening. As the market gets more competitive again, they are hiring recruiters with expertise in headhunting and networking, rather than those with experience processing paperwork.
2. About 24% of companies plan to decrease their usage of third-party employment websites and job boards this year, according to a December survey from the Corporate Executive Board Co., a business consulting firm. Meanwhile, nearly 80% of respondents said they plan to increase their use of job-board alternative methods this year, such as employee referrals and other websites like Facebook Inc. or LinkedIn.
The article suggests – and I confirm from my real world HR experience before becoming a Career Coach – that this really isn’t going to be a new way of recruiting. We used to do this years and years ago before job boards became so dominant. And from my experience, this return is a good thing – I think it will better match the right people for the right roles (good news for everyone!)
So what does this all mean for job seekers? You want to focus on creating your personal brand and creating a circle of experts in your field that know you personally. They need to know what you get energy doing and, most importantly, are passionate about doing.
You should never give up your power to recruiters or headhunters. Yes, they are a small part of the mix to anyone’s personal marketing plan. So do get your online presence/resume/brand in order and focused. However, remember that in most cases, the hiring manager has the final say and can often request what you the applicant can’t: an interview. So network. Develop your brand. And make your Linkedin presence something recruiters can’t pass up.
Have any of you had recent dealings with recruiters? What was your experience?