I came across a recent article titled What’s Your Personal Brand? the other day and was very happy to see the concept of “personal branding” in the news.
Personal branding is a topic that’s very near and dear to me as a Career Coach. As I tell my clients, your personal brand reflects what you’re known for in the workplace – what you solve/build/create/etc. every day that brings value to your organization. In other words, it’s what sets you apart from everyone else. As the article points out, having your personal brand figured out is key in getting noticed at work, promoted, or if you’re a job seeker, hired.
Coincidentally, almost exactly one year ago (3 days shy!), I did a blog post that was all about personal branding and how you can identify your individual brand. Check it out here, and please share your questions and comments.
And on a side note to all you dads out there, have a Happy Father’s Day weekend!