A few posts ago, I talked about how social media is a TOOL in networking, but relationship building is the key (jump to the post here). But within the tool of social media, there are a number of other tools to help you utilize things like Twitter or Linkedin for the end goal of better relationship building. Let me give you an example.
Twitter is a great social media channel to connect with others in your industry and position yourself as a thought-leader. But within it, there are a number of applications and tech tools that help you maximize your Twitter networking ability.
Now, I’m not the authority on this, but I can point you to someone who is. A writer at the Web Designer Depot blog recently did a post titled “10 Twitter Tools For Better Social Networking.” He goes into really great detail on some of the tools out there that can help you get your tweets seen at the right time, but I think even more importantly get a deeper look at your network and who your tweets/links are reaching.
Check out the blog post and let me know what you think. Just remember: it’s about quality over quantity. Don’t get caught up in the Twitter temptation of tweeting all the time without anything valuable to add. That just makes you look like a thoughtless category spammer, not a category thought-leader!