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Lack of Social Media Usage Hurting CEO Careers

I blog a lot about the importance of using social media for networking to make career contacts and work your way into your dream job through the back door.

But have you thought about what your personal use of social media – or lack thereof – says about you?

Enter this article that breaks down the surprisingly low social media usage statistics of Fortune 500 CEOs. Per the article:

In a report released Thursday by Domo and CEO.com, the online presence of Fortune 500 companies’ top executives was compared to that of the general public, revealing that less than 30 percent have at least one profile on social networks. The vast majority have none. Some of these accounts sit inactive — five of the 19 CEOs on Twitter have never tweeted — while others seem underutilized — 25 of the 38 CEOs on Facebook have less than 100 friends. The only social network that these executives outdo the U.S. public on is LinkedIn, the “world’s largest professional network.”

Perhaps the loneliest social networks for these top executives are Google+ and Pinterest. The former has only four of the CEOs — including Google’s own Larry Page — and the latter has none, despite Pinterest’s growing base of approximately 12 million American users. Although the percentage of the top executives on social networks sits at less than 30 percent, Wikipedia has profiles for more than 36 percent of them. Only one of the CEOs has and maintains his own blog: John Mackey of Whole Foods.

What kind of perception of these Fortune 500 CEOs do these stats give us? That they’re surprisingly out of the loop, not engaging with modern day technology and progressive (in many cases mainstream) communication channels. It sends a message to their employees and their shareholders that they’re not moving at the speed of business – which can be a fatal blow to anyone’s career.

The lesson here is that, even when it’s something we may not be excited about, we have to engage in trends/movements in mainstream and workplace culture. You have to opt in and participate.

Those who do have a much better chance of being on the Fortune 500 CEO list five years from now.