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How Much Time Should You Spend Networking?

By September 25, 2012General

Career change can hit at any time – all the more reason to keep your networking life active!

Networking isn’t just for people who are out of a job or trying to upgrade to the next title. People who are successful in their career are always networking so that opportunities come to them even when they’re not looking. Networking extends to bringing in new clients and growing in your current job, too, not just trying to find a new job.

But how much time should we spend networking? Based on a survey conducted by the Referral Institute of over 12,000 business professionals from every populated continent in the world and this article from FOX Buisness, we may have an answer:

The study found that people who said “networking played a role” in their success spent an average of 6.3 hours a week participating in networking activities. On the other hand, the majority of people who claimed “networking did NOT play a role” in their success, spent only two hours or less per week developing their network.

In addition:
The typical person in the survey who spent a little over six hours a week networking generated almost 47% of all their business through referrals and networking activities. Of the 12,000 global participants in the survey, women spent less time networking (6.19 hours compared to 6.44 for men), yet generated a higher percentage of their business through the process (49.44% compared to 43.96% for men).
Learn more about these stats – including why women spend less time than men – by reading the article. Then consider how much time you spend networking and whether or not it’s enough!