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“It’s all about who you know.”

This has been the common recipe for success in business – specifically networking – for decades. And there’s a lot of truth to it. Who you know can open up new doors and re-open old ones. It can be the difference between who gets a job interview. It can determine who gets a promotion. It can be the thing that helps you land a new client and impress your senior managers.

But here’s something to consider: Career success is also defined by who you DON’T know. Yet, that is!

If you just continue to network with people you’ve worked with before and friends of friends, your networking circle may stay stable, but it definitely won’t grow like it can. With modern networking luxuries like LinkedIn, you can easily make yourself identifiable, accessible and attractive to influencers and decision makers in your industry.

So where do you start? There are a lot of ideas already carved out in this article titled “The Most Overlooked Step In The Job Search.”  I recommend you read it and consider if you’re taking advantage of the opportunity to connect with people you don’t yet know.

And if you’d like to discuss more specific strategies, don’t hesitate to reach out to me personally!