If you’re like me, watching Super Bowl commercials is one of the best parts of the game. We get to see each brand’s creative “best”, one after another.
But as I watched last night, I found myself wondering: How many of these Super Bowl commercials are true to their brand’s overall strategy, and how many are trying to get one-off buzz, breaking from strategy to get in-the-moment hype through the use of celebrities, special effects, etc?
It’s in this train of thought that I want to share this blog post by Mark Babbitt in which he compares bad Super Bowl commercials to bad job searching tactics.
It makes some great points about what I would consider style over substance, and action points on how to stay true to a good job search strategy.
I definitely recommend you read the article and think about whether or not you’re trying to morph who you are and the value you bring to what you THINK will be a big hit with employers.