I’ll cut straight to the chase: Prove that you can add value.
As this fantastic overview from the New York Times nicely lays out, today’s job market is much less about where you received your training or honed your skills. It’s about using those skills in a tangible way that a potential employer can see right away.
The main point is that people DON’T get hired for two reasons.:
1. The company doesn’t understand the value they might get from an applicant.
2. The applicant isn’t 100% sure what they want out of their career – in other words, the value they want to bring.
I often refer to one’s value as a “USP” – a Unique Selling Proposition. Because your value is just that – a way to sell yourself over others in an interview. Too many candidates don’t even realize they have a USP, but if we dig deep enough, everyone has one. It’s what you are known for – your positive reputation at work. If you know how to articulate that and apply it to the position you’re seeking, you’ll be able to prove your value.
The times we’re living in demand you take the time to find focus and get specific about what you have to offer that others don’t.