While almost everyone is aware that social media is the new playground of job/business/career networking, I still meet a lot of people who ask, “Is all the time I spend on social media trying to make connections, update my profile, etc. really worth it in the end?”
It’s a fair comment. Social media is indeed a long-term investment. But putting in the time now – even if you’re happily employed – could be the difference in whether or not you get your NEXT job.
Social networking is not something you can pick up and put down in terms of your career. You should be continually updating your profile, making connections, and sharing links to articles and/or making insights that position you as an expert in your industry.
You may not realize it, but by doing this, your connections see your activity and build a long-term perception of you. So when the time comes that they need new talent – or you need a job – you’re already ahead of the game instead of scrambling to put together a resume/portfolio, trying to make every social connection possible, and looking desperate in the process.
Marsha Friedman recently referred to this kind of ROI as RON – “Return on Networking” – in this article for the Hartford Business Journal. Check out her personal story of how the long-term game of social networking most definitely pays off.