Have you ever considered that the way you position yourself, your experience and your goals on LinkedIn depends on where you are professionally?
The primary example of this is during a job search. If you’re looking for a job, the way you leverage the professional social network behemoth is definitely different. This article does a fantastic job of providing tips on how to exactly do this. But I want to really focus on some of the benefits they call out early on of maximizing your LinkedIn profile during a search:
- It’s turned on 365/24/7 and you can’t possibly be – it works for you when you are sleeping, eating, working, exercising, etc.
- Your profile shares your professional story and promotes you in an non-intrusive manner (but don’t include annoying videos that come on as soon as people arrive at your profile).
- Your LinkedIn profile lets others know how connected you are. Your professional currency increases with a strong, highly engaged network. (It’s not just numbers―connecting to lots of people you don’t know only means you’re connected to a lot of people you don’t know, it doesn’t even qualify as a good address book.)
So how are YOU using LinkedIn? Have you ever changed your profile during a specific phase of your career and seen an impact?