LinkedIn has clearly surged to the top of the “professional networking” social media platforms.
It has carved out its niche within the world of social media, nicely complementing Twitter for professional networking, while maintaining separation from the more general “personal” usage of Facebook.
But per this recent report, Facebook is taking aim on LinkedIn, and from the looks of it, they have some innovative ways in doing so. Per the article:
Facebook is creating a work-oriented offering to take on the likes of LinkedIn, Microsoft, Google and Salesforce.com, according to a report in the Financial Times (access requires a subscription). The new service will look much like the consumer version of Facebook, except users can keep their personal posting, pictures and identity separate from the professional and work content. The new service would include online chatting with colleagues and the ability to connect with professional contacts. That could prove a serious challenge to LinkedIn (LNKD), which has successfully established itself as the leading business-oriented social network. In addition, Facebook (FB) plans tools to share and store documents, according to the report. Those additions, along with communications among colleagues, take aim at products and services from Microsoft (MSFT), Google (GOOG), and Salesforce (CRM).
So what do we think? Would you be willing to extend your personal use of Facebook to more professional networking needs? Which resources are most intriguing to you?
Read the rest of the article for more insight, and share your thoughts in the comments!