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New STL Post-Dispatch Career Column: SWOT Your Way Into a New Career

career, advice, counseling, coaching, job search, career currency

The following is an excerpt from my most recent St. Louis Post-Dispatch Career Column.


Ah, the SWOT analysis. Many of you studied about it in college. Others have heard it discussed in circles of small business owners or entrepreneurs. Others of you have no idea what I’m talking about!

In short, a SWOT analysis is an acronym for a report that digs into Strengths, Weaknesses, Opportunities and Threats. SWOT analyses are usually implemented in the context of a business to develop new revenue, come up with a strategic marketing plan or simply find a way to survive in today’s economy.

If you are looking for a career change, then in essence you to are trying to compete in the market just like a business. When in this situation, many individuals do a good job of focusing on what we in HR call “soft skills.” They take personality profiles to understand themselves better and learn about their work style behaviors. The problem is “soft skill development” often stops short in understanding how that translates to marketing oneself tangibly. A career SWOT analysis just might be the thing you need! Let’s look at how that might come to life… Read the whole column here.