One of the main things I work with my Career Coaching clients on is their personal brand – those things that make them unique and showcase their value above others in the professional marketplace.
But sometimes a brand needs to reinvent itself. Just think of the companies who DIDN’T reinvent themselves when the marketplace changed – brands like Kodak or Blockbuster. They were some of the biggest brands on the planet, but when their category changed and they didn’t, they got left behind in the dust.
The same thing can be said for our personal brands. Sometimes the market changes, business models shift, or we simply want to make a change happen ourselves because we’re not happy with our current career trajectory. When this happens, it’s time to reinvent your brand.
Mabel Valdiviezo recently wrote about this very topic in the Huffington Post. She tells the story of how she’s reinvented herself multiple times, citing 5 things you need to consider when reinventing your personal brand successfully:
- Know yourself.
- Know your audience.
- Don’t let barriers define you.
- Let challenges lead you to success.
- Protect your brand.