I recently came across a Fast Company article titled The New Rules of Personal Branding that is definitely thought-provoking.
Personal branding is a big part of what I help develop as a Career Coach. In fact, personal branding guides the first strategy I cover in my book, Ringmaster. In that book, I define personal branding as such:
…everyone in the workplace has a reputation, some good and some not so good. This reputation is essentially your brand, or at least a huge component of your brand. What are you known for? What problems do people turn to you to solve and how do you go about doing it? What tasks do people expect you to do well? Your title doesn’t define your brand; the way you can answer those questions does.
But how do you begin to create (or recreate) your own reputation or “brand”? The process starts with looking at yourself. If you are like most people I work with, I’m guessing it’s easier for you to name the things you’re not good at, right? That’s completely normal as it’s much harder to focus on your strengths and even harder to articulate them so that they have real meaning.
The rest of that section of the book breaks down how to develop your personal brand.
If you’ve read either, please let me know your thoughts in the comments!