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personal brand, career brand

Image by Sira Anamwong, via FreeDigitalPhotos.net

I recently blogged about how to write your personal brand, and thought it would be wise to take a step back and really dig into why your brand matters in the first place.

Your brand is what defines you in the workplace. How your DNA and abilities fit together to show the unique value you bring to the organization is your brand. When you align your brand with your job and its roles, you have a real reason to jump out of bed in the morning and go to work! You have lasting satisfaction and a sense of purpose because you know you’re doing what you’re meant to be doing, and that you’re making an impact doing it.

Armed with the knowledge of your brand, you can grow with an organization and earn promotions that continue to build on your brand. This is part of what contributes to people developing a niche in their fields and becoming the go-to expert on that topic within their organization. Daniel Pink, author of the book Drive, states that three factors motivate us:

  1. Autonomy
  2. Mastery
  3. Purpose

I believe that once you know your brand, you can become a master, doing something that gives you purpose – and that in and of itself brings about autonomy!

Learn more about these topics in my book, RINGMASTER, and take control of change!