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Does How You Dress at Work Really Impact Your Personal Brand?

personal brand

Image courtesy of Ambro at FreeDigitalPhotos.net

I’ve blogged about the importance of a personal brand before.

No matter what point of your career you’re in – be it a seasoned pro or a new hire fresh out of college – it’s essential that you establish your brand. This is ultimately your reputation, the way you are viewed positively or negatively in the workplace. Your brand is something that you develop and can change over time.

In reality, most of your brand is reflected by the value you do (or do not) offer. But what about seemingly less meaningful, more material aspects of your brand – specifically, how you present yourself? Does the way you dress impact your personal brand in any way?

The answer is yes. Because the way you dress says something about the way you work, fair or not.

A recent Fortune article titled Three Rules That Will Take The Pain Out of Dressing For Work reinforces this fact, but also provides fantastic insight into how important the way you dress truly is. But, at the same time, how it doesn’t have to be a hurdle. As the article title promises, the suggestion is that it’s as simple as doing these three things:

  1. Dress like yourself.
  2. Be consistent.
  3. Ignore the trends.

I hope you will read the rest of the article to fully understand what those three things mean.

Has the way someone dresses ever impacted the way YOU perceive others’ brands in the workplace? If so, how?