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Is Focus a Priority For Your Company? A Lesson From Steve Jobs…

leadershipIt’s interesting to see how much Steve Jobs still dominates our discussions of corporate leadership. Since his passing in 2011, we have realized more every day about how his leadership approach impacted his company’s success.

Case in point: this recent Inc. article that identifies The 1 Brutal Question Every Leader Should Be Able To Answer, According To Steve Jobs. How could I NOT click on this headline?!

The article does a good job of demonstrating Jobs’ willingness to help others as they began leadership roles with big companies like Yahoo. One of his biggest messages to these leaders was about prioritization.

As the article continues, Jobs was credited as promoting that true prioritization starts with a very difficult question to answer: If you could only do one thing, what would it be?

ONE. THING.

Now that is convicting. It makes you get back to the heart and soul of your business, and drives home that this is where you should be focusing.

As the article points out, truly focusing on one thing means saying no to others. Jony Ive, chief design officer at Apple, is quotes as saying, “The art of focus is, even if it is something you care passionately about, focus means ignoring it, putting it to the side. And often, it’s at real cost. And [Jobs] was remarkable at that. It takes so much effort and is exhausting to sustain, but all of the good things we’ve done have required that sort of focus.”

So what will you prioritize in your company – and in your career? Because being a leader means focusing on what part of your career YOU want to focus.